DigitalGroundUp and Facebook Collaborate To Release Courses That Train Financial Service SMBs

Through the collaboration, DigitalGroundUp will provide educational tools on Facebook ads, regulations for advertisement of Financial Services, fan Pages, and more

CHICAGO, IL, May 29, 2014 – DigitalGroundUp Inc., an interactive technology platform that teaches digital marketing through experiential online courses, announced its collaboration with Facebook Inc. today. In collaboration with Facebook’s Global Vertical Strategy Team, DigitalGroundUp has created a series of courses to educate small to medium-sized companies in the financial services industry.

The collaboration was announced today at the Marketing Association of Credit Union (MAC) Annual Conference, is the first of its kind. DigitalGroundUp will be the provider of courses for small businesses in the financial services industry that want or need training on Facebook. DigitalGroundUp has tailored its proprietary courses to specifically address the social media and paid advertising challenges within the highly regulated financial services industry. The courses are designed to provide an increased level of support and training to small and medium sized companies in this industry.

“Small businesses in financial services need an online presence, and I’m thrilled DigitalGroundUp can provide courses to help SMBs conquer Facebook fan Pages, advertising and more,” said Reva Minkoff, Founder and President of DigitalGroundUp. “Our collaboration with Facebook will provide education and support for financial services to comply with regulations and grow their social following.”

At launch, DigitalGroundUp and Facebook will provide online courses on topics such as cost-per-click bidding, A/B testing, regulations for advertising financial services, driving mobile adoption through Facebook for financial services companies, ad targeting and more. Additional courses will be added on a regular basis, and DigitalGroundUp will continue to work with Facebook to update its content to stay up-to-date with all new releases and announcements.

As part of the ongoing collaboration with Facebook, DigitalGroundUp users can ask questions from DigitalGroundUp and the Facebook support team as necessary. The collaboration ensures the financial services business leaders will receive answers to industry-specific questions, providing a new level of of specificity and access.

“At Facebook, we strive to deliver exceptional resources and customer service for businesses of all sizes,” said Neil Hiltz, Head of Global Financial Services Strategy for Facebook. “Through our collaboration with DigitalGroundUp, we can help financial service SMBs achieve success on Facebook.”

DigitalGroundUp’s educational resources for financial service companies are available for a $99/month, and is currently offering a free 30-day trial, no strings attached. Custom pricing is available for larger organizations that wish to train multiple employees. Visit www.digitalgroundup.com to get started.

About DigitalGroundUp

Founded in 2012, DigitalGroundUp is an interactive technology platform that teaches digital marketing through online experiential courses. By teaching basic concepts and simple best practices in Facebook advertising, search advertising, display advertising, SEO, and site analytics, DigitalGroundUp enables users to significantly improve their marketing efficiency and lower their cost per acquisition.