The search engine DuckDuckGo has been around for a few years now, but it has been making noise in the search world recently with a few recent updates. DuckDuckGo describes itself as, “The search engine that doesn’t track you. A superior search experience with smarter answers, less clutter and real privacy.”
In May of last year, DuckDuckGo looked to revamp their image with a redesigned version focused on more accurate answers/suggestions as well as incorporating images, auto suggestions, and local searching. Since the launch in May, DuckDuckGo has been an extremely attractive searching option for users who value their privacy and prefer a searching experience with minimal spam and clutter.
DuckDuckGo does not track you or your searches or collect any personal information. In a world where more and more people have their information on the internet, this feature is valued by many searchers. One of the benefits of not being tracked or offering personal information is the ability to search in a “clutter-free” environment. This means fewer ads and a reduction in spam. In addition, DuckDuckGo allows users to customize their searching interface with language and region preferences, a variety of visual themes, and a multitude of privacy settings.
Within the last year, Apple has added DuckDuckGo as an option to Safari and Mozilla has added it as a built in option to Firefox.