Update: a Decrease Bid of 100% Will Exclude Mobile Devices

May 8, 2013

After speaking with Mark from Google AdWords, we have clarified that a “decrease bid of 100%” will exclude mobile devices. 

This is great news for all those who do not have sites that convert well on mobile devices.

We are waiting to hear back re: tablets and desktop exclusions and will keep you posted.

For whatever reason though, bids between -91% and -99% will not be accepted. You have to either pick -90% or -100%.

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