Two major keys of advertising online in this day and age are eliminating as much effort as possible for the consumer to reach your product and capitalizing on the “buy now” impulse a user has when they view your product. YouTube has taken a big step forward in these areas with the release of TrueView.

People watching a video ad can now click to purchase the product from within the ad. While the ad is playing, the clickable portions appear as images within the ad and if a user clicks, it takes them to the product purchase page within the company’s website.

As of now, only a few brands have tested TrueView and its capabilities, but the results were quite good.  Wayfair and Sephora were two of the testing retailers to see great results as Wayfair saw a 3 times boost in revenue increase per impression and Sephora got a 54% rise in ad recall as well as an 80% bump in product consideration. Positive results such as these translate to a full scale launch in the coming months where TrueView will be accessible to a wider range of brands. YouTube also made sure that TrueView will be available on all desktop, mobile, and tablet devices.

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Earlier this week, Google stayed true to their word and altered their formula in an effort to encourage more sites to go mobile-friendly.  The change, that some within the digital marketing world refer to as “Mobilegeddon,” prioritizes sites that are mobile-friendly within a search result and pushes sites not deemed mobile-friendly further down the results page.

Giving sites roughly two months notice, Google announced in late February that this change was going to take place this past Tuesday. During that two month window, Google revealed that they saw a 4.7% rise in sites that were mobile-friendly. Some expected that number to be higher, but nonetheless a solid percentage of sites took Google at their word and released mobile-friendly versions.

Whether the remaining sites without mobile-friendly versions didn’t take Google seriously or they simply were not able to complete the necessary development prior to April 21, that 4.7% will surely rise over the next few months.  With the risk of losing money and traffic on the line, sites and companies would be stupid not to make releasing a mobile-friendly site one of their top priorities.  If you or your company have a site that is not mobile-friendly, GET MOVING ON THIS ASAP!

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Google Prioritizing Mobile-Friendly Sites

April 21, 2015

With mobile search (smartphones + tablets) volume passing desktop (desktops +laptops) search over the past couple of years, Google is forcing sites to change with the times as they have made adjustments to their formula. Starting today, they will begin prioritizing mobile-friendly sites within search results on mobile devices and listing sites they don’t deem [...]

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Twitter Adds Promoted Tweets to User Profiles

April 10, 2015

Promoted tweets and ads have been displayed in user feeds for some time and now Twitter has found a new place for ads to live.  Last week Twitter began testing ads within user profiles. Previously, you could click on a user’s profile and see all of their activity in feed format. The layout remains the [...]

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Instagram Allows Clickable Links in Ads

March 13, 2015

The idea behind Instagram is images, nothing but images.  However, like any popular social media platform, Instagram needed to start generating revenue and chose to do so through advertising. Prior to October of 2013, a user’s Instagram feed was only comprised of images posted by people they follow.  They wanted people to browse photos freely [...]

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Twitter, Acxiom & Datalogix Team Up for Improved Targeting, “Partner Audiences”

March 6, 2015

Yesterday Twitter announced their latest upgrade to ad targeting with the addition of “partner audiences.”  Advertisers will have the ability to target users, with Promoted Tweets, who have previously shown intent to purchased in certain areas through Twitter. In order to access the user information, Twitter needed a partner, or in this case, partners and [...]

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Facebook’s Product Ads Resemble Display Ads, Not PLAs

February 25, 2015

Last week Facebook introduced product ads, their new ad format designed to provide advertisers with a better alternative than search engine product listing ads (PLAs). Advertisers upload their product catalogs, highlighting products that were previously viewed, similar to previously viewed products, or showcase best-selling products, and Facebook takes care of the ad creation and targeting. [...]

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Facebook Only Charges Advertisers for “Viewed Impressions”

February 20, 2015

Throughout the digital marketing world, marketers define impressions as “the number of times an ad is seen.” Google defines impressions as “the number of times your ad is shown on a search result page or other site on the Google Network.” At a quick glance, the two definitions may appear similar.  However, there are two words [...]

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What You Need to Know…..About DuckDuckGo

February 18, 2015

The search engine DuckDuckGo has been around for a few years now, but it has been making noise in the search world recently with a few recent updates.  DuckDuckGo describes itself as, “The search engine that doesn’t track you. A superior search experience with smarter answers, less clutter and real privacy.” In May of last [...]

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Facebook Announces Launch of Product Ads

February 17, 2015

Introducing “product ads,” Facebook’s newest ad format for retailers that is designed to compete with Google’s shopping ads.  Facebook describes their newest advertising idea as “a solution designed to help businesses promote multiple products, or their entire catalogs, across all the devices their customers use: phones, tablets and desktop computers.” Facebook believes their popularity along [...]

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