Relevant AdWords and Google Maps

May 22, 2013

Google Maps is testing new ways for businesses to strive through search marketing on Google Maps. This means that businesses having their AdWords ready to go will be more important than ever. When searches are done on Google Maps that connect with a businesses AdWords, their ad will pop up in the search box and will be shown on the map. Being seen on the actual map requires ads to be set with the location extension setting. If a business decides to not set the location extension, their ad will still be shown in the search box. Google hopes to push up the amount of businesses that set their location extensions. Google claims that the location extension feature can raise click rates by 10% on average. Below is an example of a search being done for a car rental. The business Rent-a-champ Cars ad is found and comes up in the search box under the search bar. Rent-a-champ Cars has their location extension set up, so they are also located on the map. Google has released a video to get a feel for what searching for businesses will be like. These features will increase the importance of relevant AdWords for businesses of all kinds.