DigitalGroundUp is an interactive technology platform designed to
teach digital marketing through interactive software. Rather than
simply watching a video or reading a manual, DigitalGroundUp will
require that users demonstrate a thorough understanding of a concept
before proceeding to the next lesson.
DigitalGroundUp: Learn Digital Marketing. Empower Your Company.
Google Maps is testing new ways for businesses to strive through search marketing on Google Maps. This means that businesses having their AdWords ready to go will be more important than ever. When searches are done on Google Maps that connect with a businesses AdWords, their ad will pop up in the search box and will be shown on the map. Being seen on the actual map requires ads to be set with the location extension setting. If a business decides to not set the location extension, their ad will still be shown in the search box. Google hopes to push up the amount of businesses that set their location extensions. Google claims that the location extension feature can raise click rates by 10% on average. Below is an example of a search being done for a car rental. The business Rent-a-champ Cars ad is found and comes up in the search box under the search bar. Rent-a-champ Cars has their location extension set up, so they are also located on the map. Google has released a video to get a feel for what searching for businesses will be like. These features will increase the importance of relevant AdWords for businesses of all kinds.
Google Analytics has become the best way for businesses to track website activity. It allows the user to gather information such as how many people are visiting the site, how many of those visits are from first time, or unique visitors, what pages they viewed, how much time they spent on each page, and how they came across the website to begin with. This sort of information allows the user to have a better sense of what kind of audience they are attracting to their website. Google Analytics uses widgets to gather and sort the data. Widgets are applications that have specific functions. Google Analytics offer a variety of widgets such as metrics, timelines, geomaps, tables, pie charts, and bar graphs at your disposal. Settings such as "grouping" and "traffic type" can be specified to organize the information pertinent for your business. Some of the widgets provide real-time data showing the activity on your page at that particular moment. The images below show samples of widgets available. As you can see, the widgets can provide information of who is currently on your site or if the users viewing your site are referral or organic visitors. You can see which parts of the world are attracting attention to your site along with stats about these visitors. Do you want to see how all your hard work has increased website Read More...